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Friday, February 02, 2007

Denmark launches new commercial radio station

As February started in Denmark, so did a brand new commercial radio station. TV 2 Radio is, as the name suggests, owned by the TV 2 television channel. It gained the licence in an auction, at a cost of 23 million Danish kroner (US$1.3 millon) per year for eight years.
The licence includes certain public service obligations - a minimum of 1000 hours of news output per year, and a daily magazine programme of one hour. The station is quasi-national, with FM coverage of 78% per cent of the country, and a simulcast on DAB.
TV 2 Radio takes over the licence formerly awarded to Sky Radio in June 2003. Sky Radio bid more than twice as much for the licence - 54 million kroner per year - but closed down and returned the licence in November 2005 claiming that its coverage was not as much as had been promised.
TV 2 Radio
(R Netherlands Media Network Weblog)