Pages

Tuesday, August 07, 2007

Theater Of the Mind - via radio

From Jacobs Media -- Most everyone on the air in radio grew up with the axiom that "you paint pictures with your words." Many remember the old Stan Freberg bits where he cleverly used sound effects to create amazing "scenes" that were enhanced by your imagination. For radio in 2007, however, those days are over. Morning shows, daypart jocks, and programmers who aren't thinking in terms of visuals are missing out on entertainment value. And sales departments are losing opportunities to monetize web-based content that would enhance the overall consumer experience.read more at:http://jacobsmedia.typepad.com/jacobs/2007/08/theater-of-the-.html (Source: Jacobs Media/Jaco Blog)