9.21.2007
Three HD Radio receivers will be shown on QVC next Wednesday.
The HD Digital Radio Alliance said the receivers would be featured at 10 p.m. on Sept. 26, which is during the NAB Radio Show.
The models to be sold are the Polk Audio I-Sonic Audio Entertainment System, which includes a DVD/CD player as well as HD Radio reception capability. The Visteon HD Pulse, an HD-R tabletop clock radio will be available, as will the Radiosophy HD 100.
The alliance said it will promote the show on QVC with a national radio advertising campaign in 100 markets.
QVC Senior Vice President of Merchandising Mary Campbell said the broadcast will be an opportunity for consumers to learn about the technology and purchase products.
Alliance President/CEO Peter Ferrara called QVC “a unique home retail environment that is ideal” for helping consumers discover new content on HD Radio.
(Source: RW)