Malawi Broadcasting Corporation (MBC) says it has no other alternative to going commercial after budget cuts, claiming it has been pushed to the limit and the only way to survive is to go into business full time at the expense of social responsibility. MBC’s Deputy Director General Bright Malopa said the public radio station will now intensify its marketing campaign, adding that it has been forced to abandon some of its social responsibility and will focus on business for survival. Malopa said this will happen at the expense of some social programmes.
Corroborating Malopa’s remarks on going commercial, Minister of Information and Civic Education Patricia Kaliati said MBC and TVM will survive just like any other private broadcaster survives. Kaliati said now the even social programmes like those on religion would be paid for.
Kaliati said if the worse comes to the worst, restructuring would be the next option. “It will be like Big Brother as nobody will know who will be going next and there will be no need to question them why because it is not their fault,” she said.
Read the full story in The Daily Times
http://www.dailytimes.bppmw.com/article.asp?ArticleID=6559
(Source: R Netherlands Media Network Weblog)