The Australian Broadcasting Corporation (ABC) and its British counterpart, the BBC, have signed an agreement with MySpace allowing the use of their video content on the social networking website.
“The ABC and BBC deals ensure MySpace users are now able to add new clips from the best in local and international TV programmes to their profiles and continues the growing momentum of MySpaceTV,” MySpace.com Australia & New Zealand vice president, Rebekah Horne, said.
Ms Horne admitted one of the reasons behind the creation of the MySpaceTV network in 2007 was to provide users with a legal way of adding copyrighted material to their pages. “What we found was that there was a lot of interest in embedding video in their profile,” Ms Horne said. “So we’re out there sourcing content as an addition to what was being generated by users.”
Other content providers to have already signed with MySpace include National Geographic and sports company Rip Curl.
(Source: Australian IT/R Netherlands Media Network Weblog)