WRN’s international radio networks go mobile with spodtronic:
(January 18th, 2008)
WRN, the international television and radio transmission company, has made two of its 24/7 international news and current affairs radio networks available to mobile phone users via the spodtronic content hub.
WRN’s two channels, one English and the other German, provide listeners with some of the best international news and current affairs programming from public broadcasters around the world, 24 hours a day, 7 days a week.
spodtronic is the first worldwide radio and podcast content Hub delivering the total Radio Experience to mobile broadband users. The application enables the delivery of audio content (radio broadcasts, podcasts and also with Musicovery, a personalised radio service) synchronised with relevant visual content. Users can access more than 600 live radio stations (from both FM and Internet radio stations) from all over the world.
Marina Lois, WRN’s Product Development and Distribution Manager, says “WRN’s distribution strategy for its various international radio networks has mobile platforms at its centre because they offer our programme partners a new way of reaching listeners and offer listeners a convenient platform on which to access high quality international content. Through their content hub, spodtronic provides WRN and its radio networks with access to listeners via their Nokia handsets and we are delighted to offer listeners a unique and comprehensive range of news and speech content.”
Mikko Linnamäki, CEO of spodtronic’s Liquid Air Lab, adds: “WRN is a very strong international partner and features interesting and important content in different languages. Our Users will derive huge benefit from this cooperation. They can now receive comprehensive global news delivered by WRN, wherever and whenever they want. This makes our spodtronic application with its more than 600 radio stations from all over the world even more valuable to our Users.”
(Source: WRN via Media Network Blog via Md. Azuzul Al-Amin, Bangladesh)