BBC World Service and Deutsche Welle have announced plans to launch a joint radio service to Europe on DRM shortwave. The new stream, which will be entirely in English, is expected to go live in early 2009. It will be available from early morning till late at night targeting Western and Central Europe and a potential audience of 170 million listeners with global news and current affairs and a rich mix of in-depth analysis, documentaries and cultural programs. The service will provide a multimedia offer of audio and text, the latter coming automatically from the BBC News website.
Erik Bettermann, Director General at Deutsche Welle, said: “It is great that two of the world’s most established broadcasters can work together on a project of this scale. This is an exciting venture that will offer European listeners top class content and provides the perfect opportunity to reintroduce listeners to DRM.”
(Source: DRM Consortium/R Netherlands Media Network Weblog)