The Voice of America (VOA) is adding another way for English, Mandarin and Spanish audiences around the world to listen to news by downloading Stitcher (www.stitcher.com ) on smart phones and the Internet. Stitcher allows listeners to create personalized VOA radio content on computers, iPhones and Blackberry phones in three languages.Doug Boynton, director of VOA’s marketing office, said partnering with Stitcher is part of a multifaceted strategy to integrate VOA with Internet audiences around the world. “It’s an important way to offer VOA programming on more platforms,” he said.
Users can share VOA broadcast stories through Stitcher accounts with friends through Facebook and Twitter to help spread the news they hear.
The VOA-Stitcher partnership plans to add more of VOA’s 45 languages in the future. Stitcher has provided web service for two years, and became available for download in the iTunes App Store in summer 2008.
(Source: Voice of America/R Netherlands)