The Zimbabwe Broadcasting Corporation is set to undergo a rigorous rebranding and digitalisation process which is expected to enhance the operations of the company. ZBC’s Chief Executive Officer, Happison Muchechetere said the rebranding and digitalisation process is in line with the 5-year development plan instituted at a meeting in Nyanga last year. He added that all the 5 radio stations and the 2 television channels will be rebranded and all the ZBC staff has to be geared for the move.
Mr Muchechetere said the company will soon migrate from analogue to digital transmission in line with the Sadc resolution that the region must be digitalised by the year 2013. Following a visit by Iranian engineers, Montrose Studios should be through with the digitalisation process before the end of the year.
The CEO assured the rest of the country that Channel 2 will be available once the digitilisation process is completed as it currently covers a radius of 70 km outside Harare. He paid tribute to Trans-media for installing new transmitters, saying this will assist people to get full coverage of ZBC across the country.
(Source: Zimbabwe Guardian/R Netherlands Media Network Weblog)