For 70 years, far-flung listeners knew they had found the BBC on their radio dial when they heard the jaunty notes of the Irish jig Lillibulero. Its brassy, old-fashioned sound spoke of men in dinner jackets and vintage radio microphones, and there was a minor public outcry when it was formally dropped more than a decade ago.
Additional story and You Tube video at The Guardian: https://www.theguardian.com/media/2018/sep/09/bbc-world-service-new-theme-tune https://www.theguardian.com/media/2018/sep/09/bbc-world-service-new-theme-tune
(photo/Watford Colosseum)