Taking a cue from the vinyl resurgence, analog tape manufacturer RecordingTheMasters floats Mystik new cassette player on Kickstarter
BY PRO SOUND NEWS
Cassette tapes sales are back in fashion, with sales reportedly at their highest in more than 15 years, with annual growth outpacing even vinyl’s resurgence. To celebrate, tape manufacturer RecordingTheMasters is launching a Kickstarter campaign for a new portable cassette player, Mystik.
As all analog music formats continue to rise in popularity, cassette tapes now outpace all other formats — including vinyl — in consumer-market growth, more than quadrupling since 2011. Artists including Billie Eilish, Ariana Grande, Justin Bieber, Eminem, Jack White, Taylor Swift, Jay-Z and others have all released recent albums on cassette. This year’s recent Cassette Store Day saw RecordingTheMasters partner with New York-based Dala Records for a limited-edition mixtape
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