FCC Looks Ready to Approve ZoneCasting on FM

 

Idea of allowing FM geo-targeting for a few minutes each hour is controversial

BY PAUL MCLANE 

PUBLISHED: JANUARY 31, 2024, UPDATED: FEBRUARY 1, 2024

Suddenly it appears that limited FM geotargeting may soon be allowed by the FCC.

Supporters have called the technology a potential game-changer. Opponents have warned of seismic consequences for the FM band.

Commissioners Geoffrey Starks, a Democrat, and Brendan Carr, a Republican, issued a joint statement on Wednesday. They said Chairwoman Jessica Rosenworcel is circulating an order and further notice of proposed rulemaking among her colleagues. The order would allow FM broadcasters to air unique content on booster signals for a short time each hour.

Additional story from Radio World at:

https://www.radioworld.com/news-and-business/headlines/fcc-looks-ready-to-approve-zonecasting?utm_term=5D9DE571-5BD8-4EB3-9615-8CD97234C766&lrh=3486d86a6688884172ad5d9863167948b34d1939739bddadeae8dd83cbeb49ca&utm_campaign=0028F35E-226C-4B60-AC88-AB2831C8A639&utm_medium=email&utm_content=B1B9B076-86A1-4C4D-8B01-E5E19DADC576&utm_source=SmartBrief

Tiny URL: http://tinyurl.com/ycxc73v9