Radio Pakistan is the prime source on information and entertainment for nearly ten million Pakistanis, almost 34 per cent of the country's adult population.
This was stated by a spokesman for the Pakistan Broadcasting Corporation (PBC). This, he said, was based on a survey conducted by Gallup of Pakistan to assess the number of radio listeners and the type and pattern of radio listening in the country.
This increase in radio listening, he added, was mainly attributable to wide- ranging reforms and improvements brought about in the programme fare and news presentation as indeed in the working environment for both employees and artists of the PBC.
The PBC had set for itself a new vision to meet the challenges of cultural and political invasion unleashed by foreign broadcasting stations, he noted
This increase in radio listening, he added, was mainly attributable to wide- ranging reforms and improvements brought about in the programme fare and news presentation as indeed in the working environment for both employees and artists of the PBC.
The PBC had set for itself a new vision to meet the challenges of cultural and political invasion unleashed by foreign broadcasting stations, he noted
Source: Amic Jaisakthivel - Chennai, India)
