RTM-Malaysia will increase the number of non-Malay ethnic programmes after the Muslim festival Eid ul-Fitr to project Malaysia’s image as a multi-racial country, said the country’s Information Minister, Zainuddin Maidin. He said that in order to reinforce its identity as the national broadcasting body, RTM was responsible for airing more programmes which reflected the racial diversity in the country.
Speaking at the Information Ministry’s monthly assembly today, Mr Zainuddin said RTM had implemented various changes and new approaches aimed at raising the quality of its programmes to attract viewers. “However, if the changes that had been made were not promoted seriously to the people, no one would be aware of these changes,” Mr Zainuddin said.
Mr Zainuddin felt that RTM’s customers were no longer as strong as before because many viewers had switched over to the private television stations, reports Malaysian news agency Bernama.
(Source: Asia-Pacific Broadcasting Union/R Netherlands Media Network Weblog)
