Radio Netherlands Worldwide’s English broadcasts are available in North America in an increasing variety of ways. More and more partner stations are taking our programming (a growing number of NPR stations in the US and CBC in Canada) and there are now a wide range of satellite options (including Sirius satellite radio).The programs are also available live, on-demand and via podcast. The number of alternatives for listeners in North America is such that we have decided to end our shortwave broadcasts to the region. This will take effect from the start of our winter season on 26 October 2008. The decision has been backed up by a recent survey which showed a decline in the number of shortwave listeners in North America.
We believe that shortwave is still an effective means of reaching listeners in regions where there are fewer alternatives. Radio Netherlands Worldwide will now concentrate its English shortwave broadcasts to South Asia and Africa.
Full details of our distribution mix from 26 October are on this page of our website.
(R Netherlands Media Network Weblog)
