Tuesday, February 06, 2007

Swiss Radio International releases 70th Anniversay commemorative DVD


70 YEARS OF QUALITY REPORTING
Swiss Radio International/Swiss Info has released a DVD-Rom "Switzerland calling-70 Years of Quality reporting" during their 70th anniversary. It seems to be one of the most excellent radio related CD/DVD ever produced by a radio station. The contents of the DVD include more than 3 GB with excellent video footages of old and new Swiss SW transmitters, interval signals, radio broadcast archives which highlights through the 70 years history of SRI, photos and lot of texts.
The DVD is can be viewed /heard in 4 languages:
English, German, Italian and French. The main topics
of the DVD include the following:
1. From Shortwave to hypertext- This contains 6 subtopics including the creation of Swiss SW service1935- 45, Consolidation and Recognition 1945- 55, towards a news based radio station 1965-80, Hesitation and hiccups 1980-90, The move towards multimedia 1990-2000, The Voice of the Switzerland on the internet today. It contains leading sound archives, 1968 b&w video footage of Shwarzenberg transmitter site, colour videos of studios, photo archives etc.
2. Switzerland Voice in the World-This covers 8 subtopics including SRI SW service and its role of free voice during pre-war and post-world war, being neutral during Cold war, SRI and Latin America, The 1991 Gulf War and balanced coverage, The age of satellite and partner radios, the outside view from Switzerland and the art of international communication.
3. Culture and Music-The role of SRI in promoting Swiss culture and music to the world also includes music selection and popular choices during various periods, analysed through 6 topics including Music Helvetia and highlighting famous Swiss Artists and writers.
4. Goodies from Archives-The goodies from Archives consist of the 13 selected "Assignment
Switzerland" fi nal broadcasts (13x30 min), which heard during the fi nal weeks of SRI. It describes the development of SRI and Swiss life during the past 70 years. The SRI interval signal from various periods is also included. SRI/SBC promotional can also be viewed under this topic.
5. Picture Galleries-The picture galleries takes you through the 70 year history of Swiss Radio
International and also show various topics such as Behind the Scenes, State of art technology, Famous interviews etc.
"Switzerland Calling" is really useful for Radio historians, SW enthusiasts, Academic Institutions and Broadcast and Media organizations. It is highly recommended for students of broadcast Journalism to understood how a station passed through several decades and remain as a part of global history-from its childhood through adulthood into middle age and finally to old age (Internet streaming!).
In its words SRI describes " The Voice of Switzerland in the World- From September 1935 the multilingual SW service of Swiss radio International (SRI) was an independent source of information and champion of Swiss diversity. In 1999, the multimedia platform swissinfo.org went online to provide global access to information about Switzerland. To mark Swiss Info/SRI’s 70th anniversary this DVD provides a wealth of material and comment tracing its history: radio recordings, fi lm footage, Internet items and photos which provide a vivid snapshot of the changing times"
The "Switzerland Calling-70 years of Quality reporting" is distributed free of charge for private and educational purposes. Those interested may contact Swiss Info/SRI at the following address for more details and availability.
Swiss Info/Swiss radio International
Marketing-Communication
Giacomettistrasse 1
CH-3000 Berne 15
Switzerland
Fax: +41 31 350 95 44
E-mail: contact_swissinfo@swissinfo.ch
www.swissinfo.org
[This review of Switzerland Calling DVD-Rom is compiled by T.R.Rajeesh, Kerala, INDIA (WDXC#2504) for Contact Magazine of the World DX Club in Northampton, England.
(Source: World Wide DX Club via ODXA Listening In Feb. 2007)