Wednesday, June 03, 2020

USAGM eyes the future of distribution

An analysis of the future of distribution: The next frontier in delivering publicly funded global media
by Kate Neeper
Deputy Director of Strategy, Office of Policy and Research
June 2, 2020

The networks of the U.S. Agency for Global Media (USAGM) serve more than 100 countries all over the world in 61 languages. Our target markets have one important thing in common: They do not have fully free media environments. Beyond that key requirement, our markets differ in significant ways, posing enormous challenges in delivering news and programming to intended audiences. To serve audiences on the media platforms they prefer, USAGM and our networks use technologies developed and popularized over the course of at least 100 years.

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