The launch of BBC Persian television and other major multimedia developments helped BBC World Service extend its reach to record numbers while maintaining the highest standards of journalism, according to the BBC World Service Annual Review for 2008/09, published today. The review provides information about BBC World Service’s performance during a year of major news events like Gaza, Georgia and the US Elections.
In his foreword, BBC Global News Director Richard Sambrook highlights BBC World Service’s expansion as a multimedia media broadcaster during the year which included the launch of BBC Persian television:
“People come to BBC World Service for journalism that is challenging and asks difficult questions, yet respects different points of view and actively encourages debate. Increasingly, they want access at a time and place that suits them. Major progress was made towards achieving that goal in 2008/9.”
In his foreword, BBC Global News Director Richard Sambrook highlights BBC World Service’s expansion as a multimedia media broadcaster during the year which included the launch of BBC Persian television:
“People come to BBC World Service for journalism that is challenging and asks difficult questions, yet respects different points of view and actively encourages debate. Increasingly, they want access at a time and place that suits them. Major progress was made towards achieving that goal in 2008/9.”
The review highlights:
■BBC World Service further developed its multimedia strategy, including the launch of BBC Persian television; the growth of BBC Arabic television into a full 24-hour operation; and other online and mobile developments.
■BBC World Service attracted its highest audience ever, with a global multimedia audience estimate of 188 million weekly across its 32 language services.
■Independent research indicates that BBC World Service’s reputation for providing unbiased and objective news and information is stronger than that of any other international radio competitor in most markets surveyed.
■In a unique partnership, six new YouTube video channels were launched – in Arabic, Portuguese for Brazil, Persian, Russian, Spanish and Urdu.
■The BBC Global News podcast was downloaded nearly two million times in January 2009.
■BBC Global News services – which include BBC World Service, BBC World News television and bbc.com/news (the BBC’s international-facing online news site) – have a record global weekly audience of over 238 million during 2008/09.
■BBC World Service’s Grant-in-Aid funding for 2008/09 was £265million.
(R Netherlands Media Network Weblog)
■BBC World Service further developed its multimedia strategy, including the launch of BBC Persian television; the growth of BBC Arabic television into a full 24-hour operation; and other online and mobile developments.
■BBC World Service attracted its highest audience ever, with a global multimedia audience estimate of 188 million weekly across its 32 language services.
■Independent research indicates that BBC World Service’s reputation for providing unbiased and objective news and information is stronger than that of any other international radio competitor in most markets surveyed.
■In a unique partnership, six new YouTube video channels were launched – in Arabic, Portuguese for Brazil, Persian, Russian, Spanish and Urdu.
■The BBC Global News podcast was downloaded nearly two million times in January 2009.
■BBC Global News services – which include BBC World Service, BBC World News television and bbc.com/news (the BBC’s international-facing online news site) – have a record global weekly audience of over 238 million during 2008/09.
■BBC World Service’s Grant-in-Aid funding for 2008/09 was £265million.
(R Netherlands Media Network Weblog)
