Rival commercial channels are not happy about VRT’s plan to enter the youth market. Peter Quaghebeur, general manager of the Femish Media Society (VMMa) which represents the commercial broadcasters, said: “VRT has no need for a third channel. They already have a market share of more than forty percent.”
The advent of a third television channel for VRT has been mooted for some time. “We have already protested against it from the beginning, but the Flemish government clearly did not take into account the concerns of the commercial broadcasters,” says Mr Quaghebeur. There are already two commercial networks aimed at teens.
Besides the third television channel, VRT is also getting a bigger budget. From 2012 the VRT will receive 293.4 million euros a year. This is 18 million euros more than at present.
Radio Vlaanderen International (RVi), the Flemish Worldwide service, will disappear, but as an alternative Radio 1 and Radio 2 will be broadcast worldwide via satellite, and all radio channels will also be available worldwide via the Internet. It’s no yet clear exactly when RVi will close.
(Sources: RS/RadioWereld.NL/R Netherlands Media Network Weblog )