In a move to beef up its audience and test new advertising sales channels, the Czech branch of the French radio group Lagardere launched five Web radio stations in mid-January and has plans to continue expanding its online presence.
On 16 January, Lagardere launched Web radio stations Frekvence 1 Legendy and Frekvence 1 Romantika – exclusively airing oldies and love songs, respectively. Just two days later, the company introduced three more with Evropa 2 Heavy, Evropa 2 Lowrider and Evropa 2 Movin’. The Evropa genres are varied, with Heavy devoted to rock, Lowrider providing a mix and Movin’ reserved for dancing. The stations are accessible through Frekvence 1 and Evropa 2 Web sites.
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(Source: R Netherlands Media Network weblog)
