Radios Reach is Still Massive

 

With the renewed love for audio in recent years, spurred by podcasting, and the onslaught of new technologies for consumers to listen, radio’s reach among the U.S. population is still massive. That’s according to the latest Audio Today report from Nieslen.

Nielsen reports that radio still reaches 93% of the American population. That includes 93% of the 18+ population and 98% of the 50 and over crowd. The 18-34 demo is the lowest, but still stands at 87% according to Nielsen. The ratings firm concludes that “only AM/FM radio can deliver the scale advertisers need.”

Additional story at Radio Ink: https://radioink.com/2022/06/30/radios-reach-is-still-massive/?vgo_ee=UmO54cHRt9XCH94l59v0r3wFoqDlMHNmyq65fGLdufk%3D  

Should Russian Programming Be Canceled?

 While no country is helping Ukraine fight its war with Russia by putting their own boots on the ground, nearly every country is applying some type of pressure on Putin to end the unprovoked invasion of his neighbor. Should radio end all Russian programming?

The NAB is calling on broadcasters to “cease carrying any state-sponsored programming with ties to the Russian government or its agents.” The statement from NAB President/CEO Curtis LeGeyt is in response to the invasion of Ukraine by Russia. 

Additional story from Radio Ink at: https://tinyurl.com/3rpa9fjp

The Next Radio Killer

By Eric Rhoads - October 4, 2018
(By Radio Ink Chairman Eric Rhoads) Watching the Radio Show over the past decades has been interesting, because most years there is a hot topic that is going to “change the face of radio.” We’ve been through it all, from citizens band radio to CDs, cell phones, the digital dash, Internet radio, iTunes, Spotify, and other threats to radio listening. The hot topics at this year’s show will be listening on smart speaker devices like Amazon Alexa and Google Home, and the related topic of podcasting.

Predictions of radio’s death have happened over decades — in fact, I’ve made a few myself. Radio has watched the threats come and go, and most anyone you speak to who’s seen it happen will roll their eyes and say confidently, “Bring it on. Radio was strong before, is strong today, and always will be strong.” Is this what you believe?
Additional story at: Radio NK: https://radioink.com/2018/10/04/the-next-radio-killer/

Radio Grades Itself After the Storm

Hurricane Michael 2018

Radio Ink
11 Oct 2018

We were able to monitor the radio coverage of Hurricane Michael all day long Wednesday on both iHeartRadio and Tune-In, depending on which radio station or company we wanted to listen to, as radio stations went wall-to-wall once the storm approached landfall. Late last night we reached out to three managers to get their assessment on how their teams performed.

We spoke to Kevin Malone, the Market Manager for Community Broadcasters who was in Ft. Walton Beach when the storm hit. Paul Rogers is President for iHeartMedia in Panama City iHeartMedia, which has about 80 stations in the markets affected by Michael. And Doug Hamand is Vice President Programming Operations for Cumulus which owns 5 stations in Tallahassee, 5 in Ft. Walton Beach-Destin, 5 in Pensacola and 5 in Mobile.

Interview at: https://radioink.com/2018/10/11/radio-grades-itself-after-the-storm/