Thursday, June 30, 2022

Radios Reach is Still Massive


With the renewed love for audio in recent years, spurred by podcasting, and the onslaught of new technologies for consumers to listen, radio’s reach among the U.S. population is still massive. That’s according to the latest Audio Today report from Nieslen.

Nielsen reports that radio still reaches 93% of the American population. That includes 93% of the 18+ population and 98% of the 50 and over crowd. The 18-34 demo is the lowest, but still stands at 87% according to Nielsen. The ratings firm concludes that “only AM/FM radio can deliver the scale advertisers need.”