Wednesday, August 25, 2010

CRI to set up 61-language "converged" platform

Text of report in English by China Radio International (CRI) website on 25 August

China International Broadcasting Network (CIBN), run by the state-owned radio station China Radio International [CRI], has recently been approved for establishment by the State Administration of Radio, Film and Television [SARFT]. This international new media broadcasting network will feature 61 languages and international characteristics.

CIBN is set to become a multilingual and multifunctional state-level broadcasting organization that caters to audiences from all over the world, thanks to the rapid development of the internet and mobile communication technology. The network will be based on CRI Online, the world’s largest multilingual website, run by China Radio International. It will be a convergence of a website, online broadcaster, network television and mobile service terminal, all of which are multilingual.

The network will cover a variety of online audio and visual programmes, mobile broadcasting television, internet protocol television, internet television and China Multimedia Mobile Broadcasting.

With the motto “Introduce China to the world, Introduce the world to China, Report everything in the world,” the network will provide all-round information on current events, politics, economy, culture, sports, tourism, society and Chinese learning to international audiences, thus serving as a platform linking China with the rest of the world.
(Source:, Beijing, in English 25 Aug 10 via BBC Monitoring/R Netherlands Media Network Weblog)