Tuesday, July 10, 2018

BBC's Global audience rises to 376 million

Date: 22.06.2018     Last updated: 27.06.2018 at 14.26
Category: World Service
The BBC is reaching a record weekly audience of 376m people, new figures published today reveal.
The figures - the Global Audience Measure (GAM) - show how many adults the BBC reached weekly with its news and entertainment content in the year 2017/18.
The BBC World Service, which has just undertaken its biggest expansion since the 1940s, has seen its audience increase by 10m, to 279m.
The total global news audience has risen by a million, to 347m.
The GAM shows the way people access their news is continuing to change around the world. With the increased availability of cheap smartphones around the world, audiences are continuing to switch to digital platforms for news. Overall, online news website audiences have grown by four million, with social media audiences up by nine million.
The English language international website, BBC.com, continues to perform well even in competitive markets like the USA, adding two million weekly users this year.
More people listen directly to World Service English via the internet than by any other method - a total of 27m. And World Service English podcasts now reach one million people every week.
Additional story at: http://www.bbc.co.uk/mediacentre/latestnews/2018/bbc-global-audience