James Careless, 05 Oct 2018
LONDON — The defections of top-rated BBC Two radio morning show host Chris Evans and BBC Radio 4 news host Eddie Mair to privately-owned Virgin Radio and LBC respectively, signal that the BBC is losing its status as the United Kingdom’s top radio platform.
Thomas Falconer, radio industry researcher at IBISWorld, a market research firm with offices around the globe, attributes the BBC’s declining status to changes within the UK’s radio industry; both outside of and within the public broadcaster.
According to Falconer, BBC Radio’s greatest undoing has been the U.K.’s transition to digital radio and the wealth of new content options the medium is offering U.K. listeners.
Additional story from Radio World: https://www.radioworld.com/news-and-business/bbc-loses-pride-of-place-as-top-uk-radio-platform