Friday, October 12, 2018

The Next Radio Killer

By Eric Rhoads - October 4, 2018
(By Radio Ink Chairman Eric Rhoads) Watching the Radio Show over the past decades has been interesting, because most years there is a hot topic that is going to “change the face of radio.” We’ve been through it all, from citizens band radio to CDs, cell phones, the digital dash, Internet radio, iTunes, Spotify, and other threats to radio listening. The hot topics at this year’s show will be listening on smart speaker devices like Amazon Alexa and Google Home, and the related topic of podcasting.

Predictions of radio’s death have happened over decades — in fact, I’ve made a few myself. Radio has watched the threats come and go, and most anyone you speak to who’s seen it happen will roll their eyes and say confidently, “Bring it on. Radio was strong before, is strong today, and always will be strong.” Is this what you believe?
Additional story at: Radio NK: