The latest radio technology, `Worldspace SatelliteRadio', has seen a wide acceptance among Indian radiolisteners and an increase of 50 per cent in thesubscription of this satellite radio service.
Worldspace had 21,000 subscribers in March 05, whichsaw a five fold increase to 74,574 in the fourthquarter of same year and another 50 per cent by march06 to stand at a base of 1,11,723 subscribers.
"The growth in subscriber base can be attributed tothree factors, an extensive communications campaignand a raising awareness for the concept of satelliteradio, growing appreciation of the USP of thesatellite radio medium in India and an aggressivepromotional campaign," Wordspace Satellite Radiomanaging director, Shishir Lall told mediapersons.
The festive offer launched in October 2005 withrevised rates on subscription and the entry level divareceiver helped us penetrate the market and get peopleto sample the Worldspace service, he added.
Increasing the penetration is still a challenge to thecompany and the primary goal would be to educatepeople on the value proposition offered by satelliteradio as a medium and is undertaking an integratedcommunications campaign fronted brand ambassador A RRahman, said Lall.
Currently the service is available in 22 locationsacross the country with the metro markets of Mumbai,Delhi, Chennai, Kolkata, Hyderabad and Kochi tuning inlarge numbers.
(Source:http://www.zeenews.com/znnew/articles.asp?
Jaisakthivel Chennai, India.
Sakthi Vel/Cumbre DX
