UCB will commence broadcasting in the new regions on 1 October 2007 taking its potential audience on the DAB Digital radio network to just under 30 million adults, according to communications regulator Ofcom.
MXR Limited, which operates the five DAB Digital radio networks, covering almost 18 million adults, invited UCB to apply for access to their North East, North West, Yorkshire, West Midlands and Severn Estuary regions in March.
UCB is actually launching two radio stations across the five regions: UCB UK and UCB Inspirational. UCB UK is UCB’s ‘flagship’ station which is currently being broadcast on DAB Digital radio across London and much of Staffordshire.
Towns and cities able to receive UCB’s DAB Digital radio broadcasts for the first time will include Newcastle-upon-Tyne, Bradford, Leeds, Sheffield, Hull, Lincoln, Liverpool, Manchester, Birmingham, Coventry, Swansea, Cardiff, Bristol and Bath.
(Source: UCB via Ray Woodward/R Netherlands Media Network Weblog)