For the first time, the BBC’s English and Arabic international news channels are now part of Nokia’s Internet Radio application on mobile phones, following an agreement between BBC World Service and Nokia. From today, three audio channels – BBC World Service in English, BBC World Service’s 24-hour rolling news in English, and BBC Arabic – will be available on the latest Nokia mobile phone models as part of their preloaded Internet Radio application. All three channels will be available for live streaming 24 hours a day.Ruxandra Obreja, Controller, BBC World Service Business Development, said: “I believe this is an innovative agreement, getting BBC exposure on one of the latest digital platforms, giving listeners from across the globe access to our distinctive and compelling content in English and Arabic.”
Karl Kathuria, Head of Digital Delivery, BBC World Service, added: “For delivery over the Internet Radio platform, we are providing an MP3-format stream that can be picked up via Wi-Fi or through a mobile data connection, mirroring our online offer in these languages. This is the first time we’ve made our live 24-hour audio streams available specifically for a mobile platform, as part of our commitment to a multi-format strategy.”
The Nokia Internet Radio application can be downloaded to various Nokia device models for free from nokia.com/internetradio and is also preloaded in selected Nokia S60 3rd edition devices.
(Source: BBC World Service Publicity/R Netherlands Media Network Weblog)
