From Bridge Ratings -- As the world around us changes and technology has its affect on just about everything we touch, media and those that want to reach those who consume it are finding greater challenges than ever before. It is no longer a world of mass media but rather it is a world of communities of customers and consumers. In an attempt to keep up with the changing world that the Internet has brought, the media world has embraced such things as websites to reach their customers, but it isn't enough. Consumers have gravitated to social media and that is where Influence is finding a significant home
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http://www.bridgeratings.com/press_08.01.067.Influentials.htm
