Monday, April 25, 2011

New leader overhauls US broadcasts into Cuba

A new generation of managers is taking the reins at the US government’s radio and TV broadcasts into Cuba, promising to overhaul the stations’ programming in an effort to make them more relevant and reach a younger audience. The overhaul coincides with broader policy changes, as President Barack Obama has shifted from the Bush-era tactic of advocating the overthrow of Fidel Castro’s communist government to encourage more cultural and economic exchanges.

Carlos Garcia-Perez, a 43-year-old Cuban-American attorney, took over the Office of Cuba Broadcasting in October. Unlike the Martí founders and most directors since, he is from Puerto Rico, not the anti-Castro exile enclave of Miami. He wasn’t even born when the last Martí director, exile Pedro Roig, participated in the disastrous Bay of Pigs invasion of Cuba in 1961.
(R Netherlands Media Network Weblog)

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