China Radio International now available on your cell phone
China Radio International (CRI) English service is now available on mobile telephone sets all over the world. The mobile phone users only need to type http://m.cri.cn/ to gain access to English news, business, showbiz, travel services, a Chinese language learning studio, as well as video and audio English programs produced by China Radio International. The advent of CRImobile was a response to the increasing popularity of surfing the internet via mobile phones.
During Beijing Olympics in August 2008, CRImobile, a mobile version of CRIENGLISH.com was put into trial operation, providing Olympic news, exclusive reports, as well as practical travel information on Beijing. This included tips and advises about transportation, scenic sports, cultural information and accommodation.
CRImobile plans to build a mobile infotainment platform for the real-time sharing of information-based multimedia content that includes entertainment, travel and human interest stories.
It will also do its best to make sure that its web format is compatible with various types of mobile phones in an effort to enhance user experience and provide reliable service for both the tech-savvy social elite and everyone wishing to know more about China. (Source: Associated Press of Pakistan news agency, Islamabad, in English 12 Aug 09 via BBC Monitoring) (R Netherlands Media Network Weblog)